![]() ![]() If you want to ensure that you never pay more for a single impression or click than a certain bid amount, you can enter that here. According to Pinterest’s Feed Optimization Playbook, 83% of weekly "Pinners" have made a purchase based on content they saw from brands on Pinterest.Īll of which is to say - a paid advertising strategy for Pinterest isn't such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition.Īfter targeting your audience, you'll see the option to set a maximum cost-per-click (CPC). ![]() Pins can show up in a user's feed months after initially posted. This longevity makes them a particularly powerful asset. Pins have a much longer lifespan than Tweets or Instagram posts. If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website. There is a large potential reach when you create ads for Pinterest audiences - and, best of all, users are also actively searching the site for products like yours to buy. Ads show up on users' feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them. With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading.
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